Inside Bitget's Climb to the Top: How a $20B-a-Day Exchange Became a Global Force in Crypto

Bitget has grown from a small exchange born in a bear market to one of the most influential forces in the global crypto industry. Today, it processes an average of 20 billion dollars in daily trades, serving over 120 million users across more than 200 countries. Its rise has been marked by resilience, ambition, and an ability to adapt when others faltered.

The company's story is rooted in conviction. In 2018, when many retreated from the sector, Bitget's founding team saw opportunity where others saw risk. With backgrounds in traditional finance, they recognized the potential of blockchain technology and believed crypto could open doors for both established investors and the unbanked. From that foundation, Bitget climbed into the ranks of the world's top four exchanges, reshaping expectations of what a trading platform could achieve.

Building a Global Platform

Bitget has built its name on trading, but the scope of its services reaches far wider. Its futures and spot desks handle billions in daily transactions, while its copy trading feature has become a defining success. This tool allows users to follow the strategies of elite traders, giving beginners an entry point into markets that once felt overwhelming. By connecting followers and professionals, Bitget turned trading into a shared experience that attracts millions of new participants.

Alongside its exchange, Bitget Wallet has become a central gateway to Web3. It is more than a place to store assets. Users can swap tokens, explore decentralized applications, and participate in an NFT marketplace. The company's BGB token deepens engagement by offering staking, discounted fees, and early access to projects. These features have turned Bitget from a trading venue into an ecosystem where finance and digital culture intersect.

Even everyday spending now connects to the brand. With Bitget Card and Bitget Pay, users can make purchases or transfer funds instantly with crypto. The vision behind these tools is to make digital assets part of daily life, bridging the gap between trading platforms and the real economy. That bridge is what keeps users within Bitget's world, reinforcing loyalty while expanding reach.

Trust and Transparency

Security has always been central to Bitget's climb. The company maintains a Protection Fund worth more than 700 million dollars, one of the largest in the industry, set aside to safeguard user assets. For an industry that often faces questions about safety, the size and accessibility of this fund provide reassurance.

Transparency has been pushed even further through Bitget's Proof of Reserves system, launched in 2022. Using Merkle Tree technology, the company allows users to confirm their funds are accounted for. Today, Bitget's reserve ratio sits at over one point seven times total user assets, far exceeding the baseline needed to operate. This approach signals caution and strength in a market often shaken by uncertainty.

The company's security model goes beyond reserves. It relies on a zero-trust architecture supported by global partners such as Certik, SlowMist, and Akamai. Multiple layers of defense—from data encryption to intrusion prevention—form a protective net. Together with transparent communication, these measures show why users continue to trust Bitget with billions in assets each day.

Expanding Beyond Trading

Bitget's presence is felt in stadiums, on racetracks, and across global events. Partnerships with Lionel Messi, Juventus, LALIGA, MotoGP, and PGL Esports have carried the brand to millions who may never have opened a trading account. These alliances turn Bitget into more than a platform. They make it a cultural reference point that ties crypto to moments of collective excitement.

Beyond sponsorships, the company has launched projects that reflect its role in education and inclusion. Blockchain4Youth commits 10 million dollars across five years to teach blockchain skills to students and young professionals. Blockchain4Her elevates female voices in digital finance, while a partnership with UNICEF aims to reach 300,000 people with blockchain learning. These efforts reveal that Bitget is staking its reputation on broader impact, not just market share.

CEO Gracy Chen sees these efforts as an extension of the company's origins. "We have always been guided by the principle of putting users first. That means delivering tools that make trading smarter while being transparent in the moments that matter most," she said. Her leadership emphasizes the link between business growth and responsibility, showing that scale does not have to come at the cost of trust.

A Force for the Future

Chen often recalls Bitget's birth during one of crypto's darkest periods. "Bitget was born in a bear market, and that experience taught us to build with earnestness. Our mission is to help people embrace crypto with confidence, creating paths that last beyond market cycles," she explained. The company's resilience during downturns has become part of its identity, shaping how it approaches expansion today.

With over 2,000 employees across 60 countries, Bitget now operates as a multinational enterprise. Yet it continues to reflect the spirit of its earliest days: focused, deliberate, and user-centered. Its balance of trading services, consumer products, and social initiatives signals an approach that few rivals have matched.

Bitget's climb from adversity to authority demonstrates the force of conviction in an industry often ruled by speculation. Twenty billion dollars a day flows through its exchange, but its real currency may be the trust it has built. From security to partnerships, from education to culture, Bitget has claimed a role in crypto that few could have imagined in 2018 and its ascent shows no signs of slowing.