The website launched by JK Rowling has whipped up sensations of a magical world returning! Though Rowling's spokesperson has denied the author is working on a book, nor writing a movie script, speculation reuses to die down.

The timing of the website launch cannot be missed though. The last screen version of Harry Potter saga, Harry Potter and the Deathly Hallows: Part 2, will hit theatres next month. Is Rowling simply raising a storm that will sweep people to theatres?

The website doesn’t reveal much. The owls are gathering ... Find out why soon, it says.

And, there is enough ambiguity in the way the Rowling spokesperson reacted to the frenzy. The Pottermore website was not directly related to the final film, according to the spokesperson. We are not saying anything more at the moment.

And there is a painful countdown. Potter fans will know by Thursday if Daniel Radcliffe, Emma Watson and Rupert Grint are going to return.

The People magazine reported that the Pottermore trademark was filed in July 2009, two years after the final book was released.

Various theories are spreading on the Internet regarding Rowling's intentions in launching the mystery website. Some say what follows is a book, others say it's a move, and or yet others, Rowling is setting up a social networking site for Harry Potter fans.

Some commentators fancy that the site will be an encyclopaedia or a wiki-style reference point where people can get information about the wizarding world of Hogwarts.

Another strange theory doing the rounds is that Pottermore is a theme park. Or it could be video game! The proponents say Pottermore cold be an acronym for Pottermore might stand for Potter Multiplayer Online Role-Playing Experience.

A credible line of thinking is that Pottermore is going to be a platform for the Harry Potter e-books.

And another theory is that, behind the mystery veils on the Pottermore website, a real magic school is taking shape!