• Prince William and Kate Middleton reportedly hired Lee Thompson to help them with their social media presence
  • The Duke and Duchess of Cambridge believe in the power of social media to help them with their royal duties
  • Prince Harry and Meghan Markle haven't returned to social media but need to grasp it for their projects that need publicity

Kate Middleton and Prince William turned to social media to expand their reach. On the other hand, Prince Harry and Meghan Markle made a mistake of viewing the platform as toxic, according to a royal commentator.

Neil Sean, a royal and entertainment reporter for NBC News, MSNBC and Access Hollywood, spoke about how the Duke and Duchess of Cambridge use social media for PR. Sean noted that the move was expected more from the Duke and Duchess of Sussex, who have projects that need publicity.

Prince Harry and Markle have signed a multi-million deal with Netflix and Spotify and have some projects on the way. Prince Harry also has a memoir that will be released later this year.

"William and Catherine will know exactly how to sell themselves through the power of social media," Sean said on his YouTube Channel "Neil Sean's Daily News Headlines." "But the one ex-royal couple that really needs to grasp social media is none other than Harry and Meghan, given the projects that really will require a lot of publicity."

He continued, "This really has been a major mistake by them and once it looks like savvy William and Catherine have taken the lead on what would have normally been if you think about it, the ex-royals' California dream — to take on the world."

According to Sean, the Duke and Duchess of Cambridge hired PR supreme whiz Lee Thompson, who re-invented the social media account of companies he recently worked for. Sean added that the future king and queen consort "truly believed" in the power of social media.

Prince William and Middleton use social media for "keeping in touch digitally," and it's understandable with the millions of views the royal family received, especially after the Queen's Platinum Jubilee.

"They know this is the best and possibly closest way to make contact with the relevant people that matter to them and more importantly their charities," Sean said.

However, he believed that the Cambridges' move would be difficult for the Sussexes, who have described social media as a "toxic and unsafe place."

Prince Harry and Markle had millions of followers in their old Sussex Royal account. However, they stopped using it after stepping down as senior working royals.

A source close to the Sussexes told The Times of London that it was "very unlikely" for the royal couple to return to social media due to the "hate" they received from the online trolls. They even reportedly had "no plans" to use social media to promote their nonprofit, Archewell Foundation.

Prince William and Kate Middleton
LONDON, ENGLAND - JUNE 03: Prince William, Duke of Cambridge and Catherine, Duchess of Cambridge depart after the National Service of Thanksgiving to Celebrate the Platinum Jubilee of Her Majesty The Queen at St Paul's Cathedral on June 3, 2022 in London, England. The Platinum Jubilee of Elizabeth II is being celebrated from June 2 to June 5, 2022, in the UK and Commonwealth to mark the 70th anniversary of the accession of Queen Elizabeth II on 6 February 1952. Henry Nicholls - WPA Pool/Getty Images