The American firm Motorola has exited the wearable market in 2016, after launching only two versions of the Moto 360 smartwatches. After that, the world heard nothing about Motorola and its wearable plans. Today, the Moto 360 smartwatch is making a huge comeback but, this time, with a new product developer.

According to The Verge, the British Colombia-based eBuyNow eCommerce Limited, the new licensee for the Moto 360 smartwatch brand, has just revived the long-dormant Moto 360 smartwatch. The Canadian firm has been described as an independent, data-driven electronics firm that works with proprietary tools and distributes promising consumer electronics devices.

This is not the first time eBuyNow has teamed and worked with top technology brands. The company has already worked with other tech brands in the past years. These include the tech giant Microsoft, Toshiba, Panasonic, and smartwatch rival Samsung.

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The new Moto 360 gets a huge overhaul

As mentioned earlier by the Daily Express, the new Moto 360 smartwatch retains the same circular design that was first introduced by the original Moto 360 development team. The high-tech timepiece boasts a 42.8mm case made of stainless steel and a 1.2-inch, fully-circular AMOLED display with an always-on option.

However, this third-generation Moto 360 device doesn’t come with a completely all-screen design à la Apple Watch Series 5, which is the fifth generation of the Apple Watch series that was officially launched at the recent 2019 Apple Special Event. Instead, the new device comes with a noticeable border that makes it display look and feel smaller than it is, just like what Samsung has done with its new Galaxy Watch Active 2. The new Moto 360's circular display also offers always-on functionality and comes with a leather and rubber strap in the box.

Just like its main rival Samsung Galaxy Watch, the new Moto 360 smartwatch also comes with a heart rate monitoring system for tracking the user’s heart rate. It also brings GPS and NFC technology for mobile payments.

According to TechRadar, the new Moto 360 runs on Google’s Wear OS, which has been developed by Google exclusively for smartwatches and other wearables. This mobile platform may be outclassed by Apple’s watchOS when it comes to sheer features and functionalities, but this version of the Android mobile operating system is still well equipped to perform many tasks such as replying to text messages, getting direction on Google Maps and more. The device is powered by the new Snapdragon Wear 3100 mobile chip, which is designed to deliver rapid performance across the Wear OS mobile platform.

The new Moto 360 will be made available for preorder on Moto 360 website, starting in November. It will be officially released to the market in December. However, this new Moto device comes at a premium price tag, $350, making it one of the most expensive smartwatches ever to hit the market.