Swedish video game commentator PewDiePie (Felix Kjellberg) poses with his "'This Book Loves You" at an event in London, Oct. 18, 2015. BEN STANSALL/AFP/Getty Images

YouTube’s most popular creator, Felix Kjellberg — also known as PewDiePie — launched his weekly show on YouTube rival platform Twitch, as advertisers continue pulling their ads off Google's video platform, following reports of ads that contain hate speech being run before videos.

PewDiePie coined the term ‘Adpocalypse’ to describe the exodus of advertisers from YouTube in a video titled “YOUTUBEISOVERPARTY,” which he uploaded Thursday.

Read: PewDiePie's Twitter Account Suspended After ISIS Tweet

In the video, he talked about the impact on his own revenue and how YouTube advertisers moving out will prompt the platform to excessively censor, blurring the lines between YouTube and television. He also announced he would be live streaming his gameplay on Twitch every Sunday at 11 a.m. EDT.

His Twitch show, “NetGlow,” gained more than 90,000 followers and 850,000 views at the time of writing. This is not the first time the YouTube creator has used Twitch. In December 2016, he helped raise $1.3 million for AIDS charity RED by doing a Twitch live-stream event.

It is ironic that PewDiePie is the one complaining about advertisers leaving YouTube due to hate speech, since he himself aired content in the past that was alleged to be anti-Semite. In February, he posted a video of two men holding up a banner saying “DEATH TO ALL JEWS.”

Earlier, he had posted content including a video of a man dressed as Jesus Christ saying: “Hitler did absolutely nothing wrong.” Although the YouTube creator later said the videos were a case of “a joke that went too far,” the damage was done and as a consequence, he lost a deal with Disney and the second season of his show, “Scare PewDiePie” was cancelled by YouTube.

Read: Disney Cuts Ties With PewDiePie

Despite the controversies, PewDiePie still had around 54 million subscribers on YouTube at the time of writing.