KEY POINTS

  • DeSantis's gubernatorial ad dropped Monday, featuring his wife talking about fighting breast cancer
  • The tearjerker isn't being favored among DeSantis's detractors
  • The ad is a stark contrast from his 2018 video which relied heavily on MAGA policies

As Ron DeSantis heads for elections in 28 days to claim a second term as Florida's governor, his gubernatorial campaign ad was released Monday, a few days following the one-year anniversary of his wife Casey DeSantis's public announcement of her breast cancer diagnosis.

In the campaign ad, which garnered almost 25 thousand views at the time of writing, Casey appears to explain "who Ron DeSantis is". In the ad, Casey "shares how Governor DeSantis fights for Florida the same way he fights for his family."

She speaks about how DeSantis, a Florida kid, paid his own way through school volunteered to serve in the Navy, and was deployed in Iraq. She then introduces, Ron - The family man.

The couple's kids -- Madison, Mamie, and Mason -- also feature in the ad. Casey then goes on to talk about her cancer battle in a quivering voice, but firm tone.

"When I was diagnosed with cancer and I was facing the battle for my life, he was the dad who took care of my children when I couldn't," she says in the ad. "He was there to pick me off of the ground when I literally could not stand. He was there to fight for me when I didn't have the strength to fight for myself," she adds.

"That is who Ron DeSantis is," she further says, pausing for emphasis between each of these words. The ad is strikingly different from the one released by his campaign in 2018 which featured several Donald Trump policies, including "build the wall."

In the 2018 ad, Casey was featured in the opening shot, cheerfully speaking about her husband being backed by then-president Trump. In a voiceover, she spoke about Ron being an amazing dad, while on screen, Ron and his daughter were seen playing with blocks and he cheekily declared "build the wall."

In the earlier ad, Casey's "conservative warrior" husband was seen reading out a "Make America Great Again" placard to his daughter and telling his son a story featuring Trump's catchphrase - "You're fired." Ron even lined his son's crib with a MAGA flag and looked into the camera uttering "big league, so good," another one of Trump's most-debated phrases in the latter half of the previous decade.

None of that is featured in the current video, which many have lauded, given the fact that it doesn't demean his Democratic challenger Charlie Crist.

But his detractors took this as another opportunity to take shots at him. "You think that ad of Casey DeSantis promoting her husband @GovRonDeSantisis authentic? No, it's poor acting and while she was fighting cancer we all know he was human trafficking migrants for a political stunt. We don't forget," a user tweeted.

"@CaseyDeSantis your ad is touching but #RonDeSantis is not human for deportations of #migrants @floridavoteblue," wrote another.

"Very nice, seriously. Now imagine your son had been raised in Venezuela and someone tricked him and his mother onto an airplane for Martha's Vineyard with false promises of work and opportunity," stated a tweet.

"I wonder how all the women in this state who have breast cancer and no insurance, because DeSantis refused to expand Medicaid, are feeling about these tearjerking cancer exploitation ads...the irony being that THEY pay for Casey's insurance with their tax dollars," one user wrote on Twitter.

Florida Governor Ron DeSantis has been a fierce critic of President Joe Biden and he is seen as a potential challenger in 2024
AFP