Ever since rumors about the Samsung Galaxy S8 surfaced, there have been substantial reports hinting at the launch of a new smart assistant by Samsung. This new AI-powered voice assistant is said to be a strong competitor against Apple’s Siri, Amazon’s Alexa and Google’s Google Assistant. This week, there’s new proof that the South Korea giant could be introducing its rumored Bixby assistant with its upcoming flagship phones.

SamMobile recently spotted a new trademark filing by Apple’s biggest rival company. The application is apparently for the logo of its new AI assistant. Based on the document, the logo resembles not only the letter “B,” but also the number “8“ — fueling speculations that Bixby is debuting with the Galaxy S8 and the larger Galaxy S8 Plus. 

There are a lot of things circulating on the web lately about Bixby.  New are reports saying that Bixby will support eight languages at launch, namely: English, French, German, Italian, Portuguese Latin, Spanish, Spanish Latin and Korean. There are also reports that are still confused as to how Bixby works and what type of technology is Samsung building it on. The Verge, for one, pointed out that stories about the voice assistant have been “ambiguous.” There are those talking about Bixby being built from Viv Labs technology, while others insist that it will be based on Samsung’s S Voice virtual assistant. 

Interestingly, the confusion with the nature of Bixby may have been resolved this Friday after it was found out that Samsung has filed another trademark for something called “Samsung Hello.” The technology it is attempting to patent is also described to be powered by AI. Obviously, it is perplexing why Samsung is patenting two AI assistants. However, CNET reports that Samsung Hello could just be Bixby’s subset. Perhaps this would be a Google Now rival and not something that can go head-to-head with Google Assistant. 

More details about Samsung’s AI assistant/s are certainly coming this month as the company gears up for the launch of the Galaxy S8 and S8 Plus in March. Speaking of the upcoming flagship phones, The Investor reported earlier that Samsung Electronics is going for a 3,000mAh battery and a bigger 3,500mAh battery for the S8 and S8 Plus, respectively. “After completing a rage of tests, Samsung made a final decision to deploy the battery capacity for the two S8 variants,” a Samsung official was quoted as saying by the publication.