Social media has become an integral part of everyone’s lives and has changed the way people interact with friends, family and acquaintances. Therefore, Social Media Day is celebrated every year on June 30 to emphasize its impact and the role it plays in global communication.

Sixdegrees, the first social media platform, was launched in 1997. However, it did not do well and shut down four years later. Then came platforms such as Orkut, Friendster and MySpace that also did not become successful. But now, times have changed and social media platforms like Instagram, Twitter and Snapchat have become the new means of communication. Not just communication, these platforms also help increase visibility and educate people.

Hence, on the occasion of Social Media Day, here are a few quotes that highlight the role of social media in society, courtesy of Influencer Marketing Hub -

  • "Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage." - Amy Jo Martin
  • "Think about what people are doing on Facebook today. They’re keeping up with their friends and family, but they’re also building an image and identity for themselves, which in a sense is their brand. They’re connecting with the audience that they want to connect to. It’s almost a disadvantage if you’re not on it now." - Mark Zuckerberg
  • "Social media is not a media. The key is to listen, engage, and build relationships." - David Alston
  • "Social media allows big companies to act small again." - Jay Baer
  • "Social media will help you build up loyalty of your current customers to the point that they will willingly, and for free, tell others about you." - Bonnie Sainsbury
  • "Social Media puts the 'public' into PR and the 'market' into marketing." - Chris Brogan
  • "Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo or update your status, you are contributing to your own digital footprints and personal brand." - Amy Jo Martin
Representation. Twitter. Pixabay