In an odd turn of events, Tesla Cybertruck has now become the underdog on the tug-of-war rematch challenge with Ford F-150 betting line. Last week,  Tesla released a video where its recently launched all-electric pickup truck is seen pulling the Ford F-150 in an uphill track. Ford finds the video unfair, and a rematch was agreed upon.

Tesla CEO Elon Musk agreed to do the tug-of-war challenge between Tesla Cybertruck and Ford F-150 once again. According to  Ford, the match was unfair because the electric vehicle maker used a rear-wheel-drive version of the Ford F-150. Musk even suggested during a Twitter exchange with famous scientist Neil DeGrasse Tyson that both cars should be loaded during the rematch.

But, while everyone was waiting for the rematch to take place, Ford backed out and even called the tug-of-war challenge absurd. Obviously, Elon Musk is not backing down regardless of what Ford says. The tug-of-war rematch is happening next week.

The rematch is amassing so much attention and hype that oddsmakers are beginning to pay attention. Surprisingly, they are now starting to collect bets online with the Tesla Cybertruck began as a strong favorite. With a wave of money rushing in, the odds changed, and the Ford F-150 now becomes the odds favorite.

The now underdog Tesla Cybertruck is getting bets at +110 while the ford F-150 at 130. In other words, if you place a bet of let's say $100 on the Tesla  Cybertruck, you will win $100 or a total payout of $210 should the all-electric pickup from Tesla wins. Meanwhile, if you place a $100 bet on the Ford F-150, you will get a $76.92 payout or a total of $176.92 if it wins in the rematch.

This sounds insane, considering that Ford already backed put from the tug-of-war rematch. Ford’s decision also raises a question on the rematch’s level of seriousness. But Elon Musk means business, and since he agreed to go for the rematch, it is going to be a serious one.

The tug-of-war challenge between Ford F-150 and Tesla Cybertruck, regardless of which perspective you are looking is a marketing promotion for Tesla. If it does not win in the rematch, it can always say that the Ford F-150 model is not all-electric. Despite the failed demo on the tesla Armor Glass, it appears that Elon Musk knows that there is no such thing as bad marketing, only marketing.