Urban Decay Naked Palette Sale: Eyeshadow Discounted After Retirement Announcement

Urban Decay’s beloved original Naked Palette, normally $54, is available for just $27 at all major retailers, but fans shouldn’t get too excited. The sale is the palette’s last hurrah before being discontinued.

On Thursday, the makeup brand, which is owned by L’Oréal, announced the retirement of the Naked Palette. Urban Decay revealed the sad news to followers on social media with a star-studded sendoff.

“We are gathered here today to mourn our beloved Naked Palette, a revolutionary product that changed the beauty industry forever,” posts on social media read. “A little bit naughty, often dramatic, and always in the press, the innovative game-changer and category creator will be laid to rest after 8 years.”

The brand also released a video (seen at the top of this page) of the eyeshadow palette’s funeral. Nicole Richie lead the eulogy and was surrounded by beauty influencers Kandee Johnson, Christen Dominique, Katy DeGroot, Shayla Mitchell and Chrisspy.

The original Naked Palette will half-off at U.S. and Canadian retailers until the merchandise is cleared out. There will be no restocks.

Since launching eight years ago, the Naked Palette has become a staple in many women’s beauty bags. The palette was a trendsetter, with tons of copycats and knockoffs following it. Now, however, it’s pretty standard for high-end makeup lines to have a palette of nude eyeshadows similar to the original Naked Palette.

So why is Urban Decay retiring the Naked Palette, one of their most well-known and popular products?

“The Naked Palette has been a total game-changer and category creator, leading the palette category for the last eight years,” the brand stated in a press release (via Refinery29). “It’s become a staple in everyone’s makeup collection, and we’re so proud of that. But they say if you’re going to go out, you should go out on top, so it’s time to do that. And, we need to make room for what’s next.”

It looks like plenty of people are mourning the loss, with fans taking to Twitter to express their feelings.

Fans will have to stock up on the original Naked Palette while it lasts. Luckily, the brand is keeping its successors on shelves. Naked2, Naked3 and Naked Heat are sticking around.