Logos are more than just pretty pictures that add color and visuals to businesses and organizations. It can define a company's character, so a poorly-designed logo can fail in sending a good impression to clients and consumers, ultimately harming the brand in the process. 

On the contrary, a well-made logo can guarantee that your company builds a connection with its intended demographic. The good news is that there are ways that can help you build a logo that is sure to get everyone's attention to your brand.

Here are some tips on how to create a winning logo:

man designing logo Man designing logo Photo: Rancho Cocoa/ Flickr

Make a Logo Simple 

A great logo design must be simple, yet unique. Simplicity makes a logo easily recognizable and versatile. Basically, that is the idea behind the popular design principle KISS -- Keep It Simple, Stupid.

According to logo designer and author Jeff Fisher, simple logos are "often easily recognized, incredibly memorable and the most effective in conveying the requirements of the client." He then added that a "refined and distilled identity" will also catch the attention of people zipping by signage at 70 miles per hour, on packaging on a store's crowded shelves, or in any other vehicle used for advertising, marketing and promotion.

Memorable / Impactful 

Well-designed logos should not just be simple, they should also be memorable or impactful. One way to do this is to use characters and designs that strongly resonate with people's advocacy and the community or industry they belong to. 

Paul Rand, one of the world's greatest designers, said the only mandate in logo design is that it be distinctive, memorable and clear.

Versatile and Scalable

A well-designed logo should apt for any medium and is easily scalable.

As a guide, check if your logo's design will go well: 

  • On a post stamp 
  • On a big billboard
  • In one color 
  • In reverse color -- that is, a light logo on a dark background 

When creating a versatile and scalable logo, you can start by designing in black and white. This lets you focus more on the concept and shape, and less on the color which is subjective. 

Remember that your logo will be featured in various advertisements and should appear like an impressive logo on all media when scaled up to larger proportions. 

Appropriate / Relevant

Setting up a cupcake store but using boring fonts for the logo can turn off your potential clients. Also, using stylish fonts is not a good idea when you own a law firm. The point here is that when creating a logo for your brand, it is a must to choose the appropriate typeface because it speaks volumes about that brand's personality.

Logo Makers

Following the tips above can go a long way to making an award-winning logo for your business. However, if time discourages you from following any one of these steps or if you do not have the budget to hire a professional graphic designer, there is no need to fret because online logo makers such as My Brand New Logo and SMASHINGLOGO has got you covered.

1. My Brand New Logo

My Brand New Logo My Brand New Logo Photo: mybrandnewlogo.com

My Brand New Logo is a great choice if you want to create the best brand logo in just one minute, rather than spending weeks thinking about it. It is simple to use: type the name of your brand and (if needed) slogan, then you can have the option of modifying the chosen design before saving it via a free account.

If you are satisfied with the logo generated, only then will you pay for it. Of the three packages available, the professional logo package offers the best value. It has all the files needed that are immediately available for download, including but not limited to: high-resolution logo files and print-ready scalable logos in SVG vector file format, in addition to files you need on your social media channels.

2. SMASHINGLOGO 

SMASHINGLOGO SMASHINGLOGO Photo: smashinglogo.com

SMASHINGLOGO is proof that automated professional-level logo making is possible. There is no signup needed when making a logo -- just type the name of your brand directly on the home page. Once done, you have the option of adding slogans and logos that fit the brand and you can even edit them further as needed. 

Should you choose to buy the designs as they are, you can purchase via the lite, business and premium packages at checkout, with the business pack being the most popular. The pack includes high-resolution files, transparent PNG files, use for websites, blogs and social media and a logo animation add-on.