Why Trump’s Stores Are Missing From Shopify

Trump supporters looking for merchandise will not find it on Shopify (SHOP) after the e-commerce site made the decision to shut down both the Trump Organization’s TrumpStore.com and the Trump campaign’s Shop.DonaldJTrump.com.

The decision by Shopify was in response to the violence that erupted at the U.S. Capitol building on Wednesday, according to The Wall Street Journal.

The two Trump stores sold merchandise such as “Make America Great Again” hats and other Pro-Trump merchandise through shops on Shopify.

The sites were disabled as of Thursday morning, showing a message that read, “This shop is unavailable.”

A spokesperson told WSJ that comments made by President Trump on Wednesday violated its company policy against promoting or supporting violence.

Before Wednesday's attack on the U.S. Congress, Trump encouraged supporters to “walk down to the Capitol” to protest the election results. During his speech on Wednesday, he said, "We fight like hell, and if you don't fight like hell you're not going to have a country anymore."

He continued to post false claims about the presidential election on social media, which was said to have encouraged the actions of rioters before calling for them to leave the Capital building.

A company spokesperson told The New York Times that the Trump sites violated Shopify's policy that prohibits the support of organizations or people that “threaten or condone violence to further a cause.”

The spokesperson continued by saying, “Based on recent events, we have determined that the actions by President Donald J. Trump violate our Acceptable Use Policy, which prohibits promotion or support of organizations, platforms or people that threaten or condone violence to further a cause. As a result, we have terminated stores affiliated with President Trump.”

Trump also had his Twitter and Facebook accounts locked after Wednesday’s riots.

Shares of Shopify were trading at $1,154.98 as of 1:43 p.m. EST, up $67.67 or 6.22%.