Fans can now buy concert tickets right from their favorite artists' YouTube music videos. REUTERS/Dado Ruvic

YouTube has announced that it has partnered with Ticketmaster to give users quick access to concert schedules and tickets. This quick access feature will be available under the artists’ music videos on YouTube.

“We’ve been experimenting with ways we can offer a ticketing experience to fans and we’re excited to announce our first ticketing partnership with Ticketmaster,” YouTube said in a blog post. “Starting today, we will begin featuring hundreds of artist’s upcoming U.S. tour dates on their YouTube videos. Fans enjoying an artist's official music video on YouTube can now learn about upcoming concert listings and with a simple click, go to Ticketmaster to purchase tickets.”

Listings for concerts will have “tickets” button. When that button is clicked, users will be redirected to Ticketmaster’s website to start buying their tickets. The great thing about this integration is that it’s available on both the YouTube desktop site and on the iOS and Android YouTube apps. The only difference between the two is that the Tickets widget on desktop is found below the video’s description, while the widget on the smartphone app is directly found underneath the video, according to Android Authority.

Currently, the new widget will only be available for artists who have Ticketmaster shows in North America, but YouTube plans on expanding it globally in the future. YouTube also hinted that this is only the first of other planned features that are intended to further strengthen the connection between artists and their fans.

“We’re just getting started. We’ll be rolling out this feature to all artists who have Ticketmaster shows in North America with plans to expand globally. And, as part of our ongoing commitment to support artists, we’ll continue to find additional ways to make meaningful fan and artist connections,” YouTube said.

There’s no word yet if YouTube is planning on getting other ticketing companies since not all artists are using Ticketmaster. If concerts tickets aren’t listed beneath an artist’s YouTube video, it’s because they aren’t using Ticketmaster. If YouTube is indeed serious on expanding this feature globally, then it’s possible that Ticketmaster is just the first of many other ticketing companies that will be part of this new feature integration.

This isn’t actually the first time that Ticketmaster has partnered with a web-based service. Aside from YouTube, Ticketmaster’s ticketing services have also been integrated with music streaming service Spotify and social media giant Facebook, as pointed out by TechCrunch. Both Spotify and Facebook allow Ticketmaster to sell concert tickets with integrated features.

What’s really important with this new partnership with YouTube is that the online video streaming service has a larger reach in terms of audience. YouTube has become one of the largest platforms for discovering and streaming music because of official artists channels and VEVO channels publishing music videos. The company did say back in June that it has 1.5 billion logged in viewers watching videos every single month.

“YouTube’s massive fan base paired with Ticketmaster’s global roster of concerts and security of verified tickets means we can easily connect a fan’s discovery of music on YouTube to their ability to purchase concert tickets,” the company said.