Jesse Eisenberg
Jesse Eisenberg's character in "Batman v. Superman: Dawn of Justice" Lex Luthor gives an "interview." Reuters/Suzanne Plunkett

The marketing drive for “Batman v. Superman: Dawn of Justice” continues with a new article that portrays the fictional character Lex Luthor as a real person. The character has given an interview about his company.

An “interview” of Lex Luthor (Jesse Eisenberg) posted on Fortune explains the back story of the character and his company LexCorp. The character’s actual name in the movie is revealed to be Alexander Joseph Luthor Jr. who “transformed” the company his father built into a “tech darling of the Fortune 500.”

Lex’s father apparently passed away “unexpectedly” in the year 2000. The reason for his death is not revealed in the article. Lex turned the direction of LexCorp from oil and heavy machinery to tech and has built the company as the second largest tech company in the world, with the first being Wayne Enterprises that is controlled by Bruce Wayne (Ben Affleck).

LexCorp was able to make rapid strides in the business world because of its willingness to take government contracts, something that Wayne Enterprises refused to do for about a decade. Lex tries to brush off the evil nature of his company in “Batman v. Superman: Dawn of Justice” by joking about having a foostable he has in his conference room. The character has been called a “war monger” by some people.

Lex appears to cleverly highlight the charity work his company has done, while at the same time launching a veiled attack on Bruce by saying that he can’t be compared to some of his rivals in the “debauched billionaire playboy department.” Lex also teases that his company is on the verge of unveiling a technology that will “change the world forever.”

The new technology is said to be able to “protect” people from threats that they don’t even know about. In a previous interview with Vulture, Eisenberg revealed that the material the producers gave him about his character revealed that Lex would often end up on the roof of his building to give a “faux benevolent” speech about him changing the city.

Lex, however, is the master villain in “Batman v. Superman: Dawn of Justice.” The trailer of the movie shows Lex attempting to manipulate Superman to work for him. It is, however, still unclear what the villain’s evil plan is in the movie.