KEY POINTS

  • Blackpink is urging fans to participate in COP26 and make a difference
  • The girl group has over 57.7 million subscribers on YouTube
  • The Climate Change Conference is scheduled to take place in November 2021

K-pop girl group Blackpink has been appointed as the advocates of the upcoming United Nations Climate Change Conference. The members of the group attended a formal appointment ceremony at British Ambassador Simon Smith's residence in Seoul, South Korea Thursday.

Blackpink is a world-renowned K-pop band that debuted as a four-member band consisting of Jisoo, Jennie, Rosé, and Lisa, in 2016. It is currently the most popular K-pop girl group in the world and has over 57.7 million subscribers on YouTube.

The girls are now using their global influence and platform to spread awareness about the importance of climate change, and are calling in the Blinks, their fans, to take action.

In December 2020, Blackpink had posted a video promoting the 2021 United Nations Climate Change Conference urging fans to participate and make a difference. The members talked about various issues caused by climate change including heat waves, droughts, flooding, loss of natural habitats, and more.

"This is a global challenge. Each and every one of us can make a difference and we need to act now," Jennie said in the video.

"This is our planet. This is our future. Climate change affects us all," added Lisa.

According to YG Entertainment, Blackpink recently received a personal letter from British Prime Minister Boris Johnson, inviting them to serve as advocates for the 26th United Nations Climate Change Conference [COP26], which aims to raise awareness for a global campaign against climate change issues.

"Your recent video 'Climate Action in Your Area #COP26' was a huge success, being viewed over 10 million times across social media platforms. Climate change is the most important issue of our time... it is fantastic that you have chosen this moment to lend your voices to this critical issue," the letter read, according to Soompi.

Blackpink also held an interview with BBC on the need for #ClimateAction which was posted on its official YouTube Channel Friday.

The members also talked about the documentary by David Attenborough titled "A Life on Our Planet." They also discussed the importance of preserving our nature and wildlife.

"The first step is to know what's happening with climate change because it affects all of us. We want to learn more and we hope our fans do too," Lisa said in the interview.

Meanwhile, the 26th United Nations Climate Change Conference is scheduled to take place in November 2021 in Glasgow, Scotland.

Blackpink Blackpink perform at the Sahara Tent during the 2019 Coachella Valley Music And Arts Festival on April 19, 2019 in Indio, California. Photo: Rich Fury/Getty Images