What happens when you're a major country music star and release a specialty ice cream flavor? The company's website crashes. This is what exactly happened with Dolly Parton's collaboration with Jeni's Splendid Ice Creams.

Jeni's announced its specialty ice cream flavor, Strawberry Pretzel Pie, in collaboration with Parton on Thursday, and as it went on sale, Jeni's website went down. The company reported hosting "50 times more users than it sees on average" during the launch.

Jeni's has labeled the flavor as an "ode to the Queen of Country and a throwback to the triple-decker pie from the potlucks of our youths." The dessert features layers of salty pretzel streusel, mixed in sweet and tangy cream cheese ice cream, and red strawberry sauce.

As noted by PopCulture, the competition will be fierce to get a taste of this flavor. There is a very limited run of the collaboration with about 10,000 pints being up for grabs.

There is also a limit of two pints per purchase. The pints will not be available for delivery or pickup but will be sold at Jeni's scoop shops. Customers can also purchase the ice cream online for nationwide shipping.

With sales of the flavor not currently available, fans of Parton's will have to stay tuned to the company's social media accounts for information on how to purchase a pint. A statement released on their website says, "we'll give you 48-hour notice via social media and email before we re-release the flavor."

Proceeds from sales of the ice cream will be donated to Parton's Imagination Library charity.

Dolly Parton
Dolly Parton is pictured attending the attends the 61st Annual Grammy Awards on Feb. 10, 2019, in Los Angeles. Neilson Barnard/Getty Images