(REUTERS) -- Gold demand in India rose on Friday, after prices fell 3 percent in the past two days, luring jewellers who began restocking and preparing for the wedding season beginning mid-January, dealers said.

Jewellers are active. They were keeping lower stocks due to higher prices, said Harshad Ajmera, proprietor of JJ Gold House, a wholesale in the eastern Indian city of Kolkata.

For the past few weeks they were on sidelines expecting a price fall. Now, they think it is a good buying opportunity at current levels.

At 3:42 p.m., the most-active February gold on the Multi Commodity Exchange was 1.2 percent up at 27,157 rupees per 10 grams, tracking a firm world market and on a weak rupee.

Demand was weak earlier this week due to year-end holidays and ongoing Khar Mass. Khar Mass is a month in the Hindu calendar, from Dec. 16 to Jan. 14, which is considered inauspicious for gold buying and starting new ventures.

International spot gold rose 1 percent to $1,561.89 an ounce.

The rupee, which plays an important role in determining the landed cost of dollar-quoted gold, fell to 53.3 to the dollar from Thursday's close of 53.07/08, as importers stepped up dollar-buying.

A Reuters poll earlier this month of 20 hedge fund managers, economists and traders showed international spot gold prices are expected to fall below $1,500 an ounce over the next three months and they are unlikely to retest September's all-time highs until later 2012 at the earliest.