HBO Max is joining Amazon Fire TV, but that’s not enough to satisfy subscribers. Many are hoping the announcement means HBO Max is also working on a Roku deal.

WarnerMedia announced HBO Max, which launched in May, will be available on Amazon Fire TV streaming devices, Fire TV Edition smart TVs, and Fire tablets on Tuesday. This gives millions of consumers a new way to watch the streaming service.

However, many people use Amazon Fire TV’s competitor, Roku, and they are demanding WarnerMedia bring HBO Max to the platform.

The good news is that it seems like WarnerMedia is attempting to make a deal with Roku. An HBO Max spokesperson told Business Insider that they are in discussions with Roku.

Both Roku and Amazon Fire TV are aggregators of streaming services. They are portals through which viewers can access a variety of streaming platforms, a helpful tool for those with multiple subscriptions. It makes the streaming experience easy for viewers, which is presumably what every streamer wants.

“Our continued goal is to make HBO Max and its unparalleled content available to customers across all the devices they love. Fire TV is a favorite among customers,” Tony Goncalves, Head of Sales and Distribution for WarnerMedia, said in a press release.

However, the announcement didn’t address the downside: aggregators take a cut of the streamers’ subscription fees. Roku typically takes a 20% cut while Amazon can take anywhere from 15% to 45%, Variety reports. It isn't known what the Amazon and HBO Max deal costs.  

For now, HBO Max subscribers will have to make do with the current aggregators until a Roku deal is made.

Starting Tuesday, current subscribers of HBO through Amazon’s Prime Video Channels will have access to the service automatically, and existing HBO Max customers can log in on Fire TV and Fire tablet devices using their credentials. New users can also subscribe to HBO Max directly in the app.

HBO Max streaming In October 2020, HBO Max said it has 8.6 million subscribers. Photo: WarnerMedia