Kendall and Kylie Jenner
Kendall Jenner and Kylie Jenner struck a never when they ripped off the Chola culture for their fashion line. In this photo, the sisters attend Winter Bumbleland even on April 15, 2017 in Rancho Mirage, California. Getty Images/Jerod Harris

It seems like everything Kendall and Kylie Jenner do with their clothing line, Kendall + Kylie, is bound to garner public scrutiny and criticism. This time around, people are upset with the reality star sisters for ripping off the Mexican-American style known as the “Chola” culture.

The two posted on Instagram a faceless woman wearing flowing black sacks, oversized hoop earrings and a lace bustier covered up by a loose plaid button-down shirt. But after receiving tons of criticism, the post has been deleted, reported Fox News.

Latina women love the Chola culture and style, which usually involves baggy pants and plaid shirts. The post hit a nerve, and the sisters were lambasted for being culturally insensitive.

Twitter user Ashley Sherengo explained to Refinery 29 that people got upset because the sisters are making money off a culture they are unfamiliar with.

“I first saw the image on the explore page and I immediately noticed something was wrong when I saw that it was posted on the @kendalandkylie page,” she said. “What bothers me is that they don’t ever come up with their own original ideas. They are always taking ideas from others and never give credit. Aside from being unoriginal, it’s definitely irritating to see these girls making money off a culture they know absolutely nothing about. When we —Latinas and Xicanas— dress in flannels and big pants, we get profiled and frowned upon. But when they do it, it's ‘fashion.’”

Earlier this year, the two were under fire for selling vintage t-shirts which showed their images emblazoned on top of rock band images. Due to the uproar caused by their shirts, the girls decided to pull these off the market and issue an apology.

James Hetfield of Metallica told ET Canada that the Jenner sisters showed no respect to musicians with what they did. “I guess what they were thinking is, ‘We can do whatever we want.’ To me, it's disrespectful. We’ve spent 36 years working hard, doing our best to keep a really close connection with people, make every note count, and someone just throws something up over something that we feel… Not that it’s sacred or anything, but show some respect,” he said.