Khloe Kardashian has generated more attention on social media. This time, it's for a new hairstyle.

The 37-year-old reality star sported loose curls in an Instagram posting on Sunday. The post generated over 2 million likes and over 17,000 comments.

Kardashian, who has over 216 million followers, used the caption: "Material girl" and posted five pictures. She had generated a similar response to photos on Dec. 16 that featured a new hairstyle and sporting a trim body.

Many on social media have commented on how Kardashian has a dramatically different look since gaining attention as a socialite in 2009.

She was featured in "Revenge Body with Khloe Kardashian," which debuted in January 2017 and aired 24 episodes.