Kim Kardashian
(From left) Kendall Jenner, Kim Kardashian and Kylie Jenner arrive at the 2014 MTV Video Music Awards. Reuters

Kim Kardashian and her sisters didn't make the best impression Sunday night at the 2014 MTV Video Music Awards when the reality stars were too focused on their phones to observe a moment of silence in honor of Mike Brown. Rapper Common dedicated the moment of silence to the ongoing protests over the black Missouri teen's death earlier this month at the hands of police.

“For the past two weeks, the eyes of the nation have been on Ferguson, Missouri, the people in Ferguson and St. Louis,” he said. “Every one of our lives matters. Hip-hop has always been about truth… Hip-hop has always presented a voice for the revolution. I want us all to take a moment of silence for Mike, for peace in our country and the world.”

The audience then bowed their heads, but MTV’s cameras caught Kim and sisters Kendall and Kylie Jenner using their cellphones.

Fans were clearly unimpressed, and reacted on Twitter.

Brown, 18, was shot by police officer Darren Wilson, 28, on Aug. 9 after he allegedly put his hands up during an altercation with Wilson on a street in Ferguson, according to witnesses. Police said they had cause to shoot Brown, but details on what happened in the moments leading to the shooting have been slow to emerge.