LG Band Play
A promotional image of LG's new Band Play smartphone with 1W speakers and premium earphones that the company released on Wednesday. LG/website

LG Electronics has launched Band Play, a new middle-of-the-range smartphone that focuses on delivering superior sound quality, with 1W speakers.

The Android smartphone, running on Lollipop 5.1, will arrive in South Korea, LG’s home market, within a month, at 394,800 won (about $360), the company said in a press release on Wednesday.

The phone is equipped with a wide-angle 5MP selfie camera and a 13 MP primary camera with laser auto focus. It has a 5-inch screen with 1280x720 pixel display, a Qualcomm 410 quad-core processor, 2,300mAh removable battery, 2GB RAM and 16GB internal memory. The phone also comes with a slot for a microSD card and supports 4G LTE. The phone also has a “focus mode” that shuts off wifi and other functions, and sends an automatic reject message on incoming calls.

The Band Play would cost close to 23,000 rupees in India -- based on the won-rupee exchange rate -- but the actual price could vary if the phone is released here. LG recently released its flagship G4 smartphone in India.

Band Play is also expected to provide the kind of user experience found on the flagship G-series phones, LG said, in the release.