Meghan Markle may have already lost her star power less than a year after joining the royal family.

On Christmas Day, Markle was photographed in her Victoria Beckham ensemble that was expected to sell out just like the other clothes that the Duchess of Sussex wore in public. But for the first time since joining Prince Harry’s family, Markle was unable to help the brand.

The Duchess of Sussex’s Christmas Day coat is reportedly still available in the designer’s stores and online. The navy-blue cover-up features a set of golden buttons. Markle’s inability to help the Victoria Beckham brand immediately made headlines because it was a far cry from what she was able to do months earlier.

In October, the “Suits” alum wore a red and white polka dot dress from other stories during her visit to Queensland for her first overseas royal tour of Australia with Prince Harry. The dress that Markle wore sold out within minutes and the piece’s sudden popularity caused the company’s website to crash.

Last year, Prince Harry’s wife was also photographed in a J. Crew coat during an International Women’s Day event. The demands for the same coat were so high that the range quickly sold out and the website also crashed.

And when Prince Harry and Markle got engaged in November 2017, Markle sat down for an interview with BBC in her cream coat from Canadian fashion brand Line the Label. The garment also sold out within hours and the company website also broke down.

But the so-called Meghan Markle Effect did not benefit Beckham’s brand. The company is reportedly struggling at the moment. It was reported that Beckham’s fashion empire is once again in the red with losses estimated at over $12 million at Companies House.

However, Markle, who is good friends with the Spice Girls member, may still be beneficial to the brand if she decides to continue wearing the designer’s clothes. But the Duchess of Sussex previously said that she doesn’t think Victoria Beckham clothes are tailor-made for her physique.