Ivanka Trump
First daughter Ivanka Trump leaves after visiting the Community of Sant'Egidio, a Vatican-affiliated NGO in Rome, May 24, 2017. Getty Images

First daughter Ivanka Trump has been facing a lot of criticism after her lifestyle brand's Twitter account – “IvankaTrumpHQ” posted an insensitive holiday tip for Memorial Day, according to reports.

Ivanka's lifestyle brand account posted a tweet Monday about champagne popsicles. Social media users slammed her saying it insulted people and was also disrespectful to the holiday. The tweet also had a link to Ivanka Trump’s website with other celebration ideas for the day, including picnic and barbecue tips.

Read: Ivanka Trump’s Instagram Video Of Dancing With Sons Gets Online Backlash

“Make champagne popsicles this #MemorialDay,” the tweet read and was linked to a section on “IvankaTrump.com,” that featured a list of ideas for the Memorial Day holiday. It was also described as “Kickoff to summer.”

Ivanka, who also serves as a top White House adviser to her father President Donald Trump and has a office in the West Wing, posted a more usual Memorial Day message on her personal Twitter account.

“Today we honor the men & women in our armed forces who have lost their lives to protect our freedom,” she tweeted.

After the joining the White House, Ivanka has passed on the charge of her company to a trust, but she still remains the sole beneficiary of the trust and also has a significant hold over her brand.

Social media users termed the tweet posted on IvankaTrumpHQ as "insensitive" and “tone deaf.”

Memorial Day is celebrated in U.S. every year to honor soldiers who sacrificed their lives serving the country and it is observed last Monday of May every year. In 1971, this day was declared as a federal holiday.

In 1866, first Memorial Day was observed by residents of Waterloo in New York in order to honor soldiers who sacrificed their lives during the Civil War. Over 620,000 soldiers died in the war from both the Union and the Confederate sides. Two years following the war, Gen. John Alexander Logan declared May 30 as Memorial Day to honor Union soldiers. After this, over the years, Americans started honoring their soldiers, who died in all wars. The Congress in 1971 declared last Monday of May as Memorial Day.

“Americans who rest beneath these beautiful hills, and in sacred ground across our country and around the world, they are why our nation endures,” former President Barack Obama said in a speech commemorating Memorial Day in 2015.

Trump too took to Twitter to post a message on the account of Memorial Day honoring the soldiers.

The criticism over Ivanka’s lifestyle brand’s tweet on Memorial Day came after the first daughter and her husband Jared Kushner attempted to “keep their heads down,” according to a CNN report on Monday.

Last week, the FBI said that it was looking into the role Kushner held during the campaign of the presidential elections in 2016, including his alleged contacts with the Russian officials. Even though Kushner is not the subject of the Russia probe, investigators said that they believe he has relevant information regarding the inquiry, according to NBC News.