"The People v. O.J. Simpson" Spoilers
Robert Kardashian (David Schwimmer) will make his first TV debut during a press conference in episode 2 of "The People v. O.J. Simpson." FX

The Kardashian kids made another appearance in FX’s “The People v. O.J. Simpson” on Tuesday night. And we have to admit; their second cameo was even stranger than their first.

In episode 2, which focused on O.J. Simpson’s (Cuba Gooding, Jr.) run from the Los Angeles police, audiences watched as Kourtney (Isabella Balbi), Kim (Veronica Galvez), Khloe (Morgan E. Bastin) and Robert (Nicolas Bechtel) gathered around their TV set to witness their father’s TV debut.

“Oh my God, it’s daddy!” one of the girls shouted as their father’s (David Schwimmer) face flash splashed across the small screen. With wide-eyes and big smiles the children paid close attention as their dad took to the podium during a press conference that revolved around O.J.’s disappearance. But unlike his star-struck children, Robert was anything but excited as he solemnly read his long-time friend's suicide note to the public.

“Who are you?” a reporter at the press conference questioned Robert, reminding us that there was a time when the Kardashian name wasn't globally known. Another journalist then asked the Kardashian patriarch how to spell his last name. “K-a-r-d-a-s-h-i-a-n,” Robert's daughter shouted to the TV screen before all four children began chanting their last name.

During an interview with the Hollywood Reporter, Scott Alexander, who co-developed the series with Larry Karaszewski, revealed why that very strange, Kardashian-centric scene was added into the plot. "Larry and I love irony, and we thought what if we just heightened this idea that by watching him on the TV that one day inadvertently creates the Kardashian empire," Alexander said. "[Robert] would be rolling over in his grave."

This won't be the only ironic scene set to occur throughout the FX series. According to reports, episode 3 will also feature a very meta moment that involves Robert discussing fame with his now-very-famous daughters.

"We are Kardashians, and in this family, being a good person and a loyal friend is more important than being famous," Robert tells his children in the forthcoming installment. "Fame is fleeting. It's hollow. It means nothing at all without a virtuous heart."

“The People v. O.J. Simpson” airs Tuesday nights at 10 p.m. EST on FX.