Did Pornhub just shoot the “Dirtiest Porn Ever” amid the ongoing revenge porn controversy? Sure they did but hold your horses, dearies, because it isn’t what you think it is.

Pornhub may have recently faced an issue about a woman complaining of revenge porn —an uploaded sex video of her and an ex-partner— found on the site but it did not stop them from collaborating a project called the “Dirtiest Porn Ever” with Ocean Olymers, an international environmental protection organization.

Confused how? See the video here [WARNING: Explicit Content]

Set on one of the world’s grimiest beaches, Pornhub and Ocean Polymers shot a porn-ish video with the aim to raise awareness in a much more pressing issue, which is an increasing number of harmful waste that affect the ocean and our environment.

Considering the thousands and thousands of plastics accumulated in the ocean, it was reportedly predicted that by 2050 there will be more plastics than fishes in the waters.

How does this collaborative project work?

Pornhub is making a donation to Ocean Polymers, who will facilitate the picking up and recycling of plastic waste from world’s ocean, for every view of the said video, the Morning Show reported.

Why are they doing this?

The method may appear rather unconventional but the goal is to spread the word to as many audiences as possible. It doesn’t matter how small an act is. The most important thing is to make a difference and one can do that by taking an ample time to watch the video.

As strong as Pornhub’s advocacy to aid in the protection of our ocean for future generations, is their unwavering stance against revenge porn. The porn site believes that revenge porn is form of sexual assault and is committed to ensure the safety of their fans.

Pornhub reportedly has the most progressive anti-revenge porn policy in the industry. In fact, the site is using an advanced third-party digital fingerprinting software that scans new uploads to countercheck whether it is a match to an unauthorized upload.

In a statement released by Corey Price, vice-president of Pornhub, he clarified that any material uploaded to the site which violates their terms of service is immediately removed as soon as they are aware of it, BBC News reported.

Pornhub poster
A sign at the Pornhub booth is displayed at the 2017 AVN Adult Entertainment Expo at the Hard Rock Hotel & Casino on January 18, 2017 in Las Vegas, Nevada. Ethan Miller/Getty Images

In the case of Sophie (not her real name), she claimed that Pornhub was unresponsive of her request to take down the videos. Because of this, she reportedly went to the police; however, nobody’s been charge thus far.

Pornhub reportedly could not find any record of an email complaint or request from her to take down the videos but the well-known porn site is reportedly working with Sophie to resolve this issue.