Leave it to Ryan Reynolds to make advertisements interesting. The "Deadpool" star just dropped an ad for his gin brand, Aviation. But, he didn't do it alone. He enlisted the help of Fyre Festival documentary standout, Andy King.

The Aviation Gin advertisement is just over one-minute long and starts with Reynolds posing the question, "How far would you go for your company?"

Over a video montage, Reynolds is shown hand-making an Aviation Gin bottle and suggestively says, "I committed to blowing every single bottle personally...because can you ever really go too far for your company? I just don't think it's possible."

The frame then shifts to show Andy King at a bar watching the ad. "He gets it," King says, before ordering a glass of Aviation Gin.

The irony that comes into play here has to deal with a confession King made in the Netflix documentary "Fyre: The Greatest Party That Never Happened." The documentary chronicles everything that went wrong leading up to the disaster of a festival in 2017.

THR reports that before the festival crashed and burned, its creator, Billy McFarland, in a last ditch effort to save one of the crumbling pieces, asked King, an event producer, to "take one big thing for the team" and allegedly "perform oral sex on a customs official in order to get four 18-wheeler trucks of Evian water into the country" for festival attendees.

If that in itself isn't enough of a shock, King said he was going to do it. In the end, though, he didn't have to, but that didn't stop the internet from going crazy. After the documentary's release, King became an overnight star with countless memes dedicated in his honor.

The ad is on brand with Reynolds, who Us magazine says acquired the liquor brand in 2018. The actor has also starred in many suggestive ads for his "Deadpool" movies.

Ryan Reynolds
Ryan Reynolds attends the Time 100 Gala at Jazz at Lincoln Center in New York City on April 25, 2017. Photo by Dimitrios Kambouris/Getty Images for TIME