It’s been months since PR mogul-turned-producer Jonathan Hay and co-producer Mike Smith were first introduced to Tidal. The duo uploaded their joint project, “When Music Worlds Collide,” to the music streaming service and were quickly picked up and featured on the home page. Tidal granted users access to the album in both the “What’s New” and “Tidal Rising” sections of the site, which appealed to listeners looking for fresh sounds. Now, Hay is back with a project of his own.

While Jay Z and company gathered at Barclays Center in Brooklyn, New York, to celebrate Tidal reaching a groundbreaking number of users, Hay, who has been credited with boosting Rihanna’s career, was gearing up for the release of his latest album. The project is being called “The Urban Hitchcock LP” and is slated to delve into territory not often explored in the worlds of rap, hip-hop and R&B. Hay calls it “a conceptual album,” adding that the subject matter is thought-provoking. He says each song on “The Urban Hitchcock LP” covers a “deep, emotional topic including heroin addiction, suicide, alcoholism, adoption, child abuse and depression.” Hay teamed up with several Grammy Award-winning artists for the project, though he has not yet revealed them.

In addition to the release of “The Urban Hitchcock LP,” Hay announced a reality show. The series, which wrapped last week after the A3C Festival and BET Hip-Hop Awards in Atlanta, will give viewers a deeper look into the music industry. It will feature Kxng Crooked, signed to Shady Records, among other artists. Although the show is based in the United States, filming took place all over the world. Hay revealed that “Urban Hitchcock” followed cast members to Sweden, Canada and even Africa.

Episodes of “Urban Hitchcock” will stream exclusively on Tidal. Users will have access to the show in December. “The Urban Hitchcock LP” is slated for release Nov. 10.