KEY POINTS

  • Josh Richards has joined UnHide as a co-creative director and investor
  • Richards went around Los Angeles distributing UnHide blankets to the needy
  • Richards recently invested in charity pet brand Dog for Dog

Seems like TikTok star Josh Richards is taking his role as an entrepreneur very seriously. After venturing into several new businesses in 2020, Richards has now invested in Ellen DeGeneres' faux fur brand, UnHide.

In a press release that was emailed to International Business Times, Richards confirmed he has joined UnHide as a co-creative director and investor.

"I am pleased to announce that I am joining UnHide as Co-Creative Director, as an investor, and as a partner in a company that I believe will change the world. I hope, through my actions, I can inspire Generation Z to take on the issue of animal efficacy and join me in my mission to create a national conversation around it," he said in the statement.

UnHide was launched in 2019 by DeGeneres, Leo Livshetz, and FabFitFun with an aim to put an end to the sale of real fur in the United States.

"I am immensely thankful to Ellen DeGeneres, Leo Livshetz, FabFitFun, and the rest of the UnHide team for allowing me to join you on this mission. With a team like this, there is nothing we can’t accomplish," Richards added.

The company will be donating a part of its December proceeds to Los Angeles Mission to help the homeless in the city.

In an initiative to make a positive impact, Richards went around Los Angeles on Tuesday, distributing UnHide blankets to the needy.

In a YouTube video, Richards and fellow influencer Griffin Johnson were seen hitting the streets and handing out blankets to people and chatting with them.

"This season is getting a little bit colder heading into winter so it will keep some people warm," Richards says in the video.

Apart from investing in UnHide, Richards, who is an animal lover, recently invested in charity pet brand Dog for Dog.

In June, Richards created a hoodie line, the proceeds of which were donated to the National Association for the Advancement of Colored People (NAACP).

"I wanted to do something to help. When I see people going through a tough time, it hurts. I understand the seriousness of these times. I understand the privilege I have with my voice and my platform," he had told People magazine at the time.

TikTok A TikTok logo is pictured. Photo: GETTY IMAGES NORTH AMERICA / Mario TAMA