Elon Musk Becomes Gorklon Rust on X
Elon Musk’s new X handle, Gorklon Rust, blends AI, coding, and meme coin chaos. Is this a marketing stunt for xAI or another crypto pump?

Elon Musk, the tech titan known for his unpredictable online antics, has once again stirred the internet by changing his X (formerly Twitter) profile name to 'Gorklon Rust' on 4 May 2025.

This cryptic moniker has sparked a frenzy of speculation, blending Musk's signature mix of tech, humour, and market mischief.

But who, or what, is Gorklon Rust, and why did Musk make the switch? Let's dive into the chaos.

Gorklon Rust Sparks Online Buzz

The name 'Gorklon Rust' isn't as random as it seems. According to a Times of India report, it's a mash-up of 'Grok,' the AI chatbot developed by Musk's xAI, and 'Rust,' the programming language reportedly used in xAI's tech stack.

Musk's new profile picture, a cartoon figure sporting rainbow shades, mirrors the viral parody account @gork, adding fuel to the meme-driven fire. Posts on X suggest this is no mere whim—it's a calculated nod to Musk's AI ventures and the internet culture he thrives in.

This isn't Musk's first name-change rodeo. Earlier in 2025, he briefly adopted 'Kekius Maximus,' paired with a Pepe the Frog avatar, which sent a related cryptocurrency soaring. The Gorklon Rust switch has already had a similar effect, with a Solana-based meme coin named $GR spiking, as noted by X users.

Yet, some investors, wary of Musk's pump-and-dump history, are sounding alarms, with one user tweeting, 'Expect a pump and dump'.

Musk's Strategic Social Media Play

Why the change? Musk's timing offers clues. The switch came days after he announced a major overhaul of X's recommendation algorithm, integrating a lightweight version of Grok to boost content relevance.

By adopting 'Gorklon Rust,' Musk is likely amplifying xAI's brand while flexing his influence over X's 600 million monthly active users. It's a masterclass in viral marketing, blend tech jargon, meme culture, and a dash of mystery to keep the internet buzzing.

The move also aligns with Musk's knack for staying in the spotlight amid professional shifts. On 1 May, he scaled back his role at the Department of Government Efficiency (DOGE) to focus on Tesla, following a 71% profit drop, as reported by Business Today.

Changing his handle could be a way to redirect attention to his tech empire, particularly xAI, which is gaining traction with Grok's integration into X.

Meme Coins and Market Ripples

The Gorklon Rust saga isn't just about branding, it's shaking up crypto markets. The $GR meme coin, tied to Musk's new persona, surged on Solana's blockchain, with X posts like @CryptoMagnii's sharing its contract address to eager traders.

This mirrors the Kekius Maximus episode, where Musk's name change drove a 500% token spike before a crash. Critics argue Musk's actions toy with retail investors, while supporters see it as a playful nod to crypto's wild west.

Beyond markets, the name change reflects Musk's broader influence. With Tesla facing boardroom drama and Starlink nearing approval in India, Musk remains a cultural force. His ability to blend AI promotion with meme-fueled chaos keeps him at the centre of global conversations.

Musk's Name Game Redefines Influence

Gorklon Rust is more than a quirky alias—it's Elon Musk wielding his online persona to hype xAI, jolt markets, and stay relevant. By fusing Grok and Rust with a meme coin twist, he's turned a simple name change into a cultural moment.

Whether it's a genius marketing ploy or a fleeting stunt, one thing's clear: Musk's grip on the internet's pulse is as strong as ever. As X users keep speculating, the world watches to see what he'll do next.

Originally published on IBTimes UK