In a world that's increasingly dominated by social media platforms, getting more views on YouTube is one of the top priorities of a content marketer.

Although YouTube views don't directly contribute to a company's revenue, if you're hesitant to dedicate time and resources to your channel, you're not alone. Many marketers are under pressure to meet short-term targets and prefer to invest everything they have in paid search or paid social media platforms.

Paid search and social media may bring in more immediate results, but marketers should consider the long-term benefits of having a presence on YouTube.

Plenty of marketers are missing out on the benefits of building a strong YouTube presence. If you're willing to invest the time and resources now, you'll be rewarded with a loyal audience that can help support your business for years to come.

Here are the 10 tips to help you get more views on YouTube:

1. Keep your videos short and to the point. People have shorter attention spans than ever, so make sure your videos are no longer than 5-8 minutes.

2. Make sure your channel is optimized for search. This means using keywords in your channel title and description, as well as in your video titles and tags.

3. Optimize your thumbnail image. Choose an eye-catching image that accurately represents your video content.

4. Use tags. Tags help YouTube categorize your video, making it more likely to show up in related searches.

5. Promote your videos on social media. Share your videos on Facebook, Twitter, and other social media sites to get more eyes on your content.

6. Create a channel trailer. This is a short, attention-grabbing video that introduces viewers to your channel and its content.

7. Collaborate with other YouTubers. Find popular YouTubers in your niche and see if they're open to doing a collaboration video.

8. Run ads. You can use Google AdWords to run ads on YouTube. This can be a great way to get more views on your videos.

9. Host a contest. This is a great way to get people engaged with your channel.

10. Provide value. Above all, make sure your videos are informative, entertaining, or both. If your videos offer value to viewers, they're more likely to keep watching.

11. Make sure your videos are mobile-friendly. This is important as more and more people are watching videos on their mobile devices.

12. Use annotations and call-to-actions in your videos. This can help encourage viewers to watch more of your videos and subscribe to your channel.

13. Use end cards and playlists to keep viewers engaged on your channel.

14. Use engaging titles and descriptions for your videos. This will help them stand out in the search results and people's feeds.

How much does YouTube pay per view?

YouTube pays people based on how big their channel is and how many viewers they have. To become eligible for monetization, a YouTuber must have at least 1,000 subscribers and 4,000 watch hours.

A viewer needs to watch the ad for at least 30 seconds for your channel to get paid. In addition, YouTube has different CPMs (cost per mille) for different audiences, so you need to be aware of who your target audience is and what ads they're more likely to watch.

On average, YouTube charges contractors $0.18 per view and pays out 68% of that rate to YouTubers through AdSense, which equals $0.12 per view. In other words, for every 1,000 views, a YouTuber would make $122.