Amazon Prime Day 2025 Rumors Are True—4-Day Mega Sale Set for July 8 to 11 And It's the Longest Ever

This shopping event is going to break records soon.

Amazon officially announced that Prime Day 2025 will take place from July 8 to 11, the longest Prime Day ever in the company's history. This four-day mega event is not what the shoppers expected to see since the usual only lasts for 48 hours.

The Seattle firm might have done this in honor of the 10th anniversary of Prime Day, but it could also mean that it's an effort to combat shifting consumer behavior.

Get Ready For Four-Day Amazon Prime Day 2025 Sale

Amazon Prime Day 2025 Rumors Are True—4-Day Mega Sale Set

According to the company's blog post, Prime Day 2025 gets underway Tuesday, July 8 at 12:01 a.m. PDT, just after the Fourth of July holiday weekend. It will take place through Friday, July 11, just before the weekend kicks off.

If past practice holds, the top deals will start rolling out as soon as the opening bell rings, so set your calendars and make your wish lists early.

Do You Need a Prime Membership to Shop the Deals?

Yes, you need Prime membership on the best deals. Although some bargains will be accessible to every consumer, most Prime Day promotions are reserved for Amazon Prime members. In addition to savings, Prime membership also features:

Free two-day shipping
Free returns
Prime Video, Amazon Music, and Prime Reading access
Exclusive food ordering benefits through Grubhub+

If you're not already a member, you can join for a free 30-day trial and cancel after Prime Day is over, ideal for short-term Amazon shoppers.

Why Is Amazon Stretching Prime Day to Four Days?

Although Amazon hasn't released official explanations for the expansion, analysts propose a combination of anniversary celebrations and sales tactics. During a tough retail environment, stretching Prime Day provides Amazon more time for inventory clearing and an opportunity to capture several shopper groups.

Extending it to four days will also be an avenue to pilot weeklong mega sales structures such as rival events by Walmart and Target.

It also implies shoppers can spend more time grabbing lightning deals and temporary discounts without the frenzy of a two-day buying window.

What Kind of Deals Can Buyers Anticipate?

While specific discounts have not been announced yet, looking back at past Prime Days, you can anticipate deep discounts on the following, according to USA Today: