Apple Inc. (NASDAQ:AAPL) reportedly has scheduled a media event for Sept. 9, driving anticipation for the highly rumored iPhone 6. The announcement comes as Apple gears up to launch several new products this fall.

The event is likely to center on Apple’s highly anticipated iPhone 6, which is expected to feature larger 4.7 inch and 5.5 inch displays along with a faster 2GHz A8 processor and 2GB of RAM. Apple has remained quiet on details of the media event, Recode reported. But the slew of purported iPhone 6 part leaks and ongoing beta testing of iOS 8, the next update to the Cupertino, California, tech titan’s mobile operating system, continue to fuel speculation into the lead up to September.

The iPhone 6 is rumored to sport a number of new features including a sapphire laminated display cover, a 13MP camera sensor, larger battery, curved edges and an improved case design.

Prior to Apple’s announcement, rumors along with research notes released by several analysts including KGI Securities’ Ming-Chi Kuo had pegged the release date of Apple’s iPhone 6 for an unspecified date in September during a keynote event. Apple is expected to unveil the 4.7-inch iPhone 6 at the media event on Sept. 9, but flyers indicate a later release date on Sept. 19. Historically, the iPhone 6 release dates fall in line with the launch of the iPhone 5S, 5C and 5, which were released on a Friday in 2013 and 2012.

Prices of the 4.7-inch model are likely to fall within the $199 to $299 starting price points under contract and $600 unlocked. Analysts indicate that the 5.5-inch model is likely to cost about $700.

While it’s possible that Apple may also unveil the 5.5-inch iPhone 6 at the event, China’s DigiTimes indicates that Apple may push back its launch to early 2015 to prevent internal competition between the two iPhone models.

Following the iPhone 6 announcement, Apple is also expected to host an October event for the rumored iWatch, its entry into the wearable technology market. The iWatch is likely to integrate with Apple’s Health interface on iOS 8, which integrates third-party app health data into one centralized dashboard.