Apple store 2012
An Apple store. Reuters

Seven Silicon Valley companies were named in a list of the top 50 most valuable brands by Brand Finance, a consulting agency that specializes in brand valuation. But Apple Inc. (NASDAQ: AAPL) earned the title for “most valuable brand” in the U.S. by a pretty substantial margin.

According to the list, Apple is worth an estimated $104.68 billion dollars. Google Inc. (NASDAQ:GOOG), the second-rated brand, is worth $68.62 billion.

Brand Finance also released an excellent Infographic to help put these numbers in context.


The other Silicon Valley companies in the top 50 were Intel Corp. (NASDAQ:INTC) (18) with $22.9 billion, Cisco Corp. (NASDAQ:CSCO) (21) with $20.8 billion, Oracle Corp. (NYSE:ORCL) (22) with $20.6 billion, Hewlett-Packard Co. (NYSE:HPQ) (24) with $19.8 billion and eBay Inc. (NASDAQ:EBAY) (37) with $13.3 billion.

Brand Finance created the list by estimating the royalty rate that each company would charge for the use of its brand, according to Silicon Valley Business Journal. The agency ranked a total of 500 brands, and the full list can be found here.