Apple has revealed its plans for its Apple TV Plus streaming service, including its target launch date, monthly subscription rate, and some other interesting details.

According to Bloomberg, sources knowledgeable about Cupertino’s plans for Apple TV Plus said it plans to roll out its movie and TV streaming service by November this year. This service is part of the tech giant’s plan to reach $50B in service sales by next year.

The sources, speaking in condition of anonymity because the plans aren’t made public yet, said Apple plans to introduce a small selection of shows at the start, expanding it to include more titles over the coming months after launch.

Specifically, Apple plans to launch the streaming service with only five shows: “The Morning Show” (starring Jennifer Aniston, Reese Witherspoon and Steve Carell), Steven Spielberg’s revival of “Amazing Stories,” “See” featuring Jason Momoa from “Aquaman” fame, “Truth Be Told” with actress Octavia Spencer and “Home,” a documentary series about extravagant houses.

Coming soon

These five titles might not seem much compared to what other streaming services like Netflix offer, but it’s worth noting that this is just for a time. Apple’s senior vice president of Internet Software and Services, Eddy Cue, told The Sunday Times in an interview that the company plans to add more shows over time.

The Cupertino giant has already attracted big names in addition to Spielberg, The Verge noted. Noted personality Oprah Winfrey is reportedly bringing two documentaries to TV Plus. J.J. Abrams is also reportedly working on a show that is included in Apple’s slate.


With Apple TV Plus, the Cupertino tech giant joins other companies in the race to get more people to subscribe and pay for services. One major factor that will determine the number of subscribers, then, is the amount subscribers will have to pay every month.

Apple hasn’t announced how much people will have to pay every month for Apple TV Plus. Bloomberg’s sources, however, say that Apple is looking at a $9.99 monthly subscription cost, similar to the cost of subscribing to Apple Music and Apple News+. This will put Apple in a tighter spot compared to competitors Netflix ($8.99/month) and Disney+ which will cost $6.99 at launch.

Apple TV+ Apple Inc. CEO Tim Cook speaks during a company product launch event at the Steve Jobs Theater at Apple Park in Cupertino, California, March 25, 2019. Photo: Michael Short/Getty Images