Five former Architectural Digest staffers created Entra, an on online design and architectural design magazine. The staff is made up of former editors, art directors, and photographers.

Though Entra is a virtual magazine, it still keeps with traditional magazine editorial format, sharp photography, and up-to-date typography. The bi-monthly magazine encompasses dramatic layouts and crisp visual presentation, accompanied by featured videos on designers and architects. 

The virtual magazine covers interior design, architecture, contemporary design, showroom exhibitions and artists' studios. The topics range from humanitarian and preservation issues to antiques and market trends. 

The name, Entra comes from the Latin verb to enter -- entrare, entrar, entre.