• The extended lockdown does not stop the hair from growing
  • With graying and longer hair, clippers and hair dyes have flown off the shelves
  • These hair care items have become the new panic buys  

With extended lockdowns in almost every part of the U.S., many graying Americans start noticing that their manes have started losing color, and not turn to DIY hair dye measures at home. Supermarkets started seeing new panic buy items in the form of hair dyes and clippers.

As per NBC's "Today" show, the CEO of Walmart, Dough McMillon, said that people start seeing the need for a haircut. This made the big shift from toilet papers, to hair dyes, beard trimmers, and clippers.

According to McMillon, "You can definitely see that as people have stayed home, their focus shifted. It's interesting to watch the dynamic play out."

hair dye and clippers are the new panic buys
Representational Image artursfoto - Pixabay

Increase in Sales

Compared to last year, there was a huge jump in the sale of hair-related products. As per NYPost's report, Nielsen figures revealed that hair clippers alone had jumped 166% from last year. For hair dyes, the jump was 23%.

During the lockdown, hair salons, not belonging to essential businesses like supermarkets, were required to cease operations. Undeniably, these lockdown restrictions created some economic difficulties for salon business owners. Despite this, many salon owners understand the importance of the lockdown and why they need to stay closed amid the pandemic.

Glamour interviewed one New York colorist, Rita Hazan, and she said, "I think this too shall pass." She added that once the doors could be opened, and know that it is already safe, the business will be back to normal.

Hazan emphasized that there may be those people who have roots that may need their services then. She also added those who may need correcting the processes that they did at home all by themselves.

Hair Growth

According to the American Academy of Dermatology says that hair would grow at about 1/2 inch every month on the average. This means that in a year, the hair can grow to about 6 inches.

However, there are certain factors to consider. These factors include the specific hair type, overall health, age, and other health conditions.

Based on this data, the hair's natural color will start showing at the rate of 1/2 inch per month. By the end of the quarantine period, there may just be a lot of Americans who would need some fresh hair cut and hair color.