JK Rowling officially announces Pottermore
British author JK Rowling, creator of the Harry Potter series of books, poses during the launch of her new website Pottermore in London. Suzanne Plunkett / Reuters

The Harry Potter saga continues to surge forward with as much energy as ever. With Harry Potter and the Deathly Hallows Part 2 opening on July 15, for what nervous fans expected to be the final chapter in the Harry Potter enterprise, the hints over the past few weeks about the new site Pottermore came as a hopeful antidote to this worry.

The much awaited official announcement came today as J.K. Rowling revealed exciting new details, while still keeping a large portion of what is to come under wraps.

The new website, which she calls An online reading experience unlike any other, seems to be a mix of a social network, an online store with ebooks and audio, and some sort of game. It will definitely include new information about the world of witchcraft and wizardry previously unknown to mere Muggle fans.

Her purposefully ambiguous references will be keeping fans on their toes until the site opens in October - unless, of course, you're one of the specially selected few who will be allowed to enter early, which won't be announced until July 31. Rowling's secretive clue to 'Follow the owl' at the end of her video will certainly keep fans wondering.

In the meantime, Potter aficionados will be kept occupied by their eager anticipation for the last Harry Potter movie in which the 6 billion dollar plus film franchise comes to an end.

If the opening of the first part of the movie, which left college campuses across the nation empty as cape clad students flocked en masse to theatres, is any indication, 'Harry Potter and the Deathly Hallows: Part 2' is poised to redefine the meaning of blockbuster.

And if that's not enough for the truly obsessed, The Wizarding World of Harry Potter at Universal Studios is back in season, its glorious magic in full swing. Opened just last year, the new attraction boasts a Hogwarts Castle (literally) which includes the 'Defence Against the Dark Arts' Classroom and Dumbeldore's Office, two roller coasters, a kiddie coaster, and even HoneyDukes, where you can buy Bertie Bott's Every-Flavour Beans.

The park has received rave reviews and was reported to have been the primary cause of the rise in attendance at Universal Studios last year.

With Harry Potter at Universal, in theaters, and online, there will be lots of waiting in line this summer for the millions of wizard devotees from across the globe. As the series draws to a close in both film and print, while Pottermore and The Wizarding World of Harry Potter take the stage, fans certainly can look forward to a jam packed Harry Potter summer.