How Michelle Obama's Health Campaign Is Getting Aid From Walmart, Blue Apron

Michelle Obama’s new Netflix series, “Waffles + Mochi,” which launched Tuesday, is the inspiration behind her new health campaign that works with Walmart and Blue Apron to deliver one million meals to families in need in the U.S.

The initiative “Pass the Love w/ Waffles + Mochi,” which is expected to start rolling out in May, works hand-in-hand with the Partnership for a Healthier America nonprofit, the former First Lady, as well as her Michelle and Barack Obama’s production company, Higher Grounds Productions.

The nonprofit has also stated that it’s aiming to “leverage the show, its characters, and Mrs. Obama to meaningfully shift our food culture toward more affordable, fun, at-home meals for families of every income level."

“Well, this has been a hard year for millions. There are a lot of people who have lost work. There are people who are struggling to keep food on their table. There are families in this country today that are going hungry,” Michelle said on the Today Show.

While the nonprofit is looking to receive money and services from the public, large retailers have also stepped in to help the organization push forward, like Walmart and Blue Apron meal services which will help provide the ingredients.

One of the goals of the campaign is to deliver meals to food-insecure families so they can have fresh and nutritious food in their homes. The meals will be delivered in meal boxes sourced by Genuine Foods and will be given to nonprofit organizations in different cities all over the country, starting with those that have high child poverty rates, according to ABC News.

The “Waffles+Mochi” website has a spot where people can donate to help the initiative, see different healthy recipes families can make and its mission statement and purpose.

The Netflix original series follows Michelle and her two friends, Waffle and Mochi, who cook various dishes from all over the world.