Following the success of their Versace and Dragon Tattoo collection, Swedish retail clothing company H&M has unveiled a new ad campaign featuring Ethiopian beauty Liya Kebede.

The new ad, called Wake Up To Spring, features the model in a tropical beach locale in a range of H&M spring dresses. The collection mainly comprises miniskirts, blouses and blazers in bright spring shades, floral prints and nautical stripes.

The new line is reportedly budget-friendly and is intriguing enough to convince anyone to spend their money on the items.

Model and actress Kebede looks stunning in the campaign visuals as she sports the bright and relaxed creations.

Kebede is a well-known face in the fashion arena and has featured in a number of ad campaigns in the past, including the likes of Gap, Yves Saint-Laurent, Victoria's Secret, Dolce & Gabbana, Escada and Louis Vuitton.

Besides this, she is also the WHO Goodwill Ambassador for Maternal, Newborn and Child Health and is one the highest paid models.

Find out how the model dazzles in the new spring collection: