A couple walks along Marlin beach in Cancun February 1, 2011.
A couple walks along Marlin beach in Cancun February 1, 2011. REUTERS/STRINGER Mexico

The number of tourists traveling from Texas to Mexico's top beach destinations and resort areas is up by 12 percent despite a continued stream of negative media coverage of drug war and travel warnings.

According to the Mexico Tourism Board, over 253,000 travelers visited Mexico from Texas in December and 210,000 in January compared to 224,000 and 196,000 in the previous year, respectively.

The statistics revealed by the tourism board signals Mexico's competitiveness to become the top destination.

Year-after-year Mexico remains a top travel destination for the Texas market and we are optimistic about the forecast for 2011. We believe properly informed consumers will continue to desire the unique vacation experiences that only Mexico can offer, Mike Going, president of Funjet Vacations, a tour operator, said in a statement.

The increase in tourism from Texas has been seen most prominently in top beach destinations and resort areas, including Cancun, Cozumel, Los Cabos, Puerto Vallarta and Riviera Maya.

We are working closely with tour operators from Texas and throughout the U.S. and are pleased to have their continued support, Alfonso Sumano, director of the Mexican Tourism Board for the Americas, said.

Known for its warm culture and hospitality, wonderful beaches and archaeological sites, Mexico offers an incredible value for any travel budget. With an array of water activities from scuba diving to jet skiing and a lot more attractions, Mexican beaches are the perfect backdrop for family vacations, honeymoons, spring breaks and more.