In what he apparently thought was the spirit of Christmas, the rapper known as Blueface took to Skid Row in downtown Los Angeles this week with bundles of cash in hand, with the intent of being charitable. What actually happened, people feel, was an act of humiliation and degradation.

Blueface, or Johnathan Michael Porter, posted a video of himself standing on top of a vehicle in downtown Los Angeles on Monday. In the footage, the 22-year-old can be seen unwrapping bundles of cash before throwing them into the air, scattering them all around. The residents are then recorded scrambling for whatever they can grab out of the air and off the ground.

"The season of giving," Blueface captioned the clip.

Twitter users did not take well to the footage, calling it “embarrassing” and “degrading” in the tweet's comment section and slamming his “method” of giving back.

One user, Dr. Jon Paul, shared the video and expressed his disgust. “This is gross on so many levels,” he wrote. And many shared the sentiment, retweeting or replying to the video, expressing how they felt Blueface lacked self-awareness in making this gesture.

One user, Kim Alsup, offered up a different solution to help the poor and starving. She suggested the rapper do “something like Jaden,” referring to how actor Jaden Smith opened up his own vegan food truck called I Love You Restaurant, which was created to feed the homeless (via The Hollywood Reporter).

While Blueface has received some backlash for his actions, some have supported him, such as one user named Luis who pointed out that people criticizing the rapper may not have donated money themselves. You can read his NSFW tweet here.

Another user shared something similar.

Blueface had yet to respond to the backlash on social media at press time.

Skid Row
People occupy sidewalk shelters near a Good Friday Easter event sponsored by the Los Angeles Mission to help the homeless and near-homeless of Skid Row in Los Angeles, April 18, 2014. A homeless man was fatally shot by police in the neighborhood on Sunday. Reuters