Samsung Electronics unveiled a new cell phone on Thursday, with media capabilities and a touch-screen similar to Apple's (NASDAQ: AAPL) iPhone. The unit also contains a full qwerty-keypad that slides out at its base.

The new Ultra Smart F700, will sport many of the features that made Apple's iPhone a hit at this year's Macworld Expo in January. Both devices feature touch-screen displays that cover the front, and both devices will feature Internet and media capabilities, in similar form-factors.

Samsung's phone, however, packed a 5 mega-pixel camera into the phone's frame, offering over twice the performance of the iPhone's 2 mega-pixel counterpart. It will also feature a microSD slot for additional storage and Bluetooth support.

Of the most notable features, however, is a full QWERTY keyboard tucked behind the screen and support for 3G networks. The device's combination of a traditional input device, mixed with download speeds up to 7.2Mbit/sec, may appeal to enterprise level buyers and prosumers who need frequent access to email.

Though Apple does allow keyboard input, it is offered through a virtual display on the screen as opposed to a tangible keyboard. The move has led some experts to deem it suitable for casual use, ahead of its June release.

The iPhone has been priced at $499 for the lower end model and $599 for the more higher end version. Samsung did not say how much the device would cost - nor how much memory it will have, when it will be released and which cellular operators will offer it.

The device will be showcased at next week's 3GSM World Conference in Barcelona, Spain, however.