Star Wars 'Force For Change': Disney Unveils Fundraising Campaign For Franchise’s 40th Anniversary

A fundraising campaign set up by Disney to celebrate 40 years of “Star Wars” is allowing fans to experience the franchise first hand. The 2017 “Force for Change” campaign unveiled Tuesday is aimed at raising money for Unicef and Starlight Children’s Foundation.

“In a year that we celebrate 40 years of the Star Wars saga, I continue to be inspired by the incredible generosity and charitable efforts of our fans,” Disney’s Lucasfilm President Kathleen Kennedy said in a statement.

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“We are so proud of their tireless dedication to positively impact the lives of children and others around the world, and hope this year’s ‘Force For Change’ campaign will offer a few of those wonderful fans an experience they will never forget,” Kennedy added.

Under the campaign announced by Daisy Ridley and Mark Hamill, people can donate between $10 and $50,000. One winner will be announced every week during the course of the three-week campaign, and be entitled to one of three Star Wars-themed experiences.

The winner from the first week wins the opportunity to spend a night at Skywalker Ranch – the workplace of Lucasfilm founder George Lucas – complete with a VIP tour, stay and a special screening of “Star Wars: A New Hope.” The second week’s winner will receive an invite to the premiere of “Star Wars: The Last Jedi” and a chance to interact with the cast at the after-party.

The third week’s winner is entitled to a visit to the Han Solo movie set and meet directors Phil Lord and Chris Miller. The winner will also get a chance to make an appearance in the upcoming film.

The luckiest of all, however, is one randomly picked fan who will get the biggest prize – all three of the experiences.

The fundraising campaign is called “Past, Present, and Future” and is an endeavor by Lucasfilm and online fundraising platform Omaze.