TAG Heuer’s Connected Modular 45: For The Luxury Audience In China

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Though we live in an utterly connected world, all too often we find that those connections don’t always follow us on all of our journeys. With TAG Heuer’s Connected Modular 45, the globe-trotting traveler will be able to take advantage of all of its features, even in China. As Jean-Claude Biver, Chairman of the Watch Division of LVMH group and CEO of TAG Heuer, declared: “China has become one of TAG Heuer's most important markets. It is the second-largest market in the high-end industry. Therefore, it was important for us that the TAG Heuer Connected Modular 45, which is a true high-end connected watch, should be available in China.”

TAG Heuer’s commitment to the tenets of Swiss watchmaking means that this timepiece has been designed, developed and assembled in Switzerland by TAG Heuer, using the latest in Silicon Valley technology. The materials used—titanium, ceramic, rose gold, diamonds—signify the timepiece’s place at the forefront of horological design and Swiss Made quality. The Connected Modular 45 is a Carrera model, with a 45mm diameter for its classic case. Its 50m water resistance affords its wearer the freedom to go about his or her day without worrying about getting wet.

Not only will the timepiece be sold in China, but any Connected Modular 45 models running the latest software, sold anywhere in the world, will also be fully operational in China. The watch is powered by and connects with local services to provide a seamless experience: payment with Alipay, navigation with Sogou, fitness activities with Keep and voice control and app store with Mobvoi. This ease of use will introduce countless Chinese consumers to TAG Heuer’s unique, forward-thinking brand of Swiss watchmaking.

Besides its Android Wear™ 2.0 OS, developed in collaboration with Intel and Google™ (and operational on both iOS and Android), the Connected Modular 45 boasts a distinction that truly blends high technology and haute horology: its unique modular construction allows the wearer to switch between a connected module and a mechanical module, a three-hand watch or a COSC-certified Chronograph Tourbillon (Tourbillon Heuer 02-T). With a similar concept behind the lugs, straps and buckle the Connected Modular 45 offers endless possibilities of personalization… and that is before one considers the dial. The TAG Heuer Studio offers dial configurations that display popular complications such as chronograph or GMT in a variety of shades, instantaneously changeable at the flick of a finger.

With the Connected Modular 45, TAG Heuer stakes a claim to the immense luxury audience in China, appealing to them with high-end luxury and high technology.