In case you weren’t aware, Tuesday is Voter Registration Day, and unlike most obscure holidays that seem to crop up every day, this one carries significant weight. With one of the most important presidential elections in generations set to be contested on Nov. 3, major social media platforms are lending their weight to the occasion.

Facebook, alongside commitments to help curb potential post-election violence and misinformation, has launched what it calls “the largest voting information campaign in U.S. history.” In addition to comprehensive information about the voting process, Facebook’s initiative uses location information to provide tailored insight about state election deadlines and opportunities. This includes checking registration status, deadlines to request mail-in ballots, and opportunities to volunteer as a poll worker.

For Voter Registration Day, Instagram has partnered with TurboVote to run a series of ads linking users to information about registration and state voting rules. The platform is also looking ahead, providing special “I Voted” virtual stickers for users to place in their Stories and help spread the word about voting,

Twitter is also partnering with TurboVote to connect users to registration information, tweeting out a link from the @TwitterGov account. Users are also being encouraged to tweet out #VoteReady once they’ve registered themselves to vote.

Using its latest doodle, Google is providing similar information as all the other platforms. Clicking the image, which features messages in English and Spanish, automatically searches the phrase “how do I register to vote #election2020.”

Those who utilize the campaigns and get registered will be eligible to cast a ballot for the Nov. 3 race. 

A message displayed atop the Facebook news feed will invite people in the US of voting age to sign up with local election officials to staff polling places in November 2020 A message displayed atop the Facebook news feed will invite people in the US of voting age to sign up with local election officials to staff polling places in November 2020 Photo: AFP / DENIS CHARLET