Screen Shot 2017-09-28 at 10
Cooper Hefner (M) is the most involved of Hefner's children in Playboy Enterprises. Instagram/Cooper Hefner

Iconic Playboy founder and publisher Hugh Hefner died Wednesday of natural causes at the famed Playboy Mansion in Los Angeles. Hefner, 91, was survived by his four children: Christie, David, Marston and Cooper.

Hefner had two children with first wife Mildred “Millie” Williams: Christie, now 64, and David, now 62. With his second wife, Kimberley Conrad, Hefner had two sons: Marston Hefner, 27, and Cooper Hefner, 26.

Cooper Hefner

Cooper is perhaps the most well-known of the four children. He is the Chief Creative Officer at Playboy Enterprises as well as the founder and former CEO of the media company HOP (Hefner Operations and Productions). Cooper put out a statement Wednesday regarding his father’s death.

“My father lived an exceptional and impactful life as a media and cultural pioneer and a leading voice behind some of the most significant social and cultural movement of our time in advocating free speech, civil rights and sexual freedom,” he said. “He defined a lifestyle and ethos that lie at the heart of the Playboy brand, one of the most recognizable and enduring in history.”

Cooper seems poised to inherit a sizable portion of his father’s $42 million net worth.


Backgammon with the family #FathersDay

A post shared by Cooper Hefner (@cooperbhefner) on

Marston Hefner

Marston was arrested in 2012 for attacking his then-girlfriend, Playboy Playmate Claire Sinclair. Sinclair said Marston “kicked” and “punched” her, while Marston said they argued but did not admit to attacking her. He was sentenced in 2012 to 52 weeks in a domestic violence program.

Marston was previously a leader of the Human Rights Student Task Force. He appeared less involved in his father’s business than his brother, Cooper.

“He seems to have no interest in, say, scoping chicks with Bill Maher at the Midsummer Night’s Dream party,” men's magazine GQ wrote of him in 2008. “He… has strong opinions on Darfur.”

David Hefner

David mostly distanced himself from his father’s luxury brand, keeping a relatively low profile over the years. Conflicting reports suggest he either owns a computer consulting firm or is an independent film computer graphics specialist. Either way, the eldest Hefner son was not involved in the day-to-day activities at Playboy Enterprises.

Christie Hefner

The eldest Hefner offspring, Christie began working at Playboy Enterprises in 1975, eventually ascending to president of the company and later, chairman of the board and CEO. She stepped down in 2009 and has since made it her mission to elevate women to successful positions.

“I was very fortunate because it was even harder for women to get ahead then and so, candidly, I capitalized on that and was able to attract incredibly talented women who felt they couldn’t go further in the companies they were working for,” Christie told TheStreet this year of her time at Playboy. “When I left [in January 2009] over 40 percent of my executives were women.”

Cooper Hefner (L) and Christie Hefner attend Hugh M. Hefner First Amendment Awards honoring 2017 recipients at The Playboy Mansion, Aug. 7, 2017 in Los Angeles, California. Getty Images