In a bid to raise awareness for breast cancer, a woman hid a camera in her cleavage and filmed 30 people staring at her assets.

29-year-old New Yorker, Whitney Zelig, attached a camera to her low-cut tank top and ambled through Manhattan. A mix of men, women and even a dog were seen stealing glances at her cleavage, that was purposely on show for the cause.

Among them, a waiter was first caught looking at her breasts and one of the two women seated at the table he was serving. A man was caught in the act while walking through Central Park with a tow, who tugged at his sleeve, obviously unimpressed.

The next few people turned out to be old men, an adorable white dog and two men pushing a pram.

As Zelig strolled around, the camera captured appreciators of all age, men and women alike. A butcher seemed to be bowled over, with his mouth hanging open.

A couple more glances on a subway ride too. A person dressed as the Statue of Liberty even took his sunglasses off after spotting Zelig. Other interesting spectators included a man in Batman’s disguise and another in a Cookie Monster costume.

She released the minute-long video on YouTube. "Ladies, don’t forget to check out your own breasts too," Zelig wrote in the caption. "Early detection saves lives."

Zelig's mother is a breast cancer survivor and she intended to make people understand the importance of self-examination. She was assisted by her brother, Chris Zelig and best friend CJ Koegel to create the montage.

On average, every 2 minutes a woman is diagnosed with breast cancer in the United States; and 1 in 8 American women will develop breast cancer in her lifetime, according to National Breast Cancer Foundation.

breast cancer
A woman walks under a canopy of pink umbrellas on a street in downtown Sofia, Oct. 23, 2012. REUTERS/Stoyan Nenov