HONG KONG, Jan 6 - Property agent Century 21 China Real Estate plans to raise about $150 million via its initial public offering of shares at the New York Stock Exchange this month, sources familiar with the deal told Reuters on Wednesday.

Century 21, already a household brand in the property market in mainland China, plans to start a roadshow next week and aims to list by the end of this month, said the sources who declined to be identified as they were not authorised to speak to the media.

Two top Wall Street banks -- Morgan Stanley (MS.N) and Goldman Sachs (GS.N) -- are hired as the joint bookrunners for the New York IPO. (US$1=HK$7.75) (Reporting by Kennix Chim, Editing by George Chen and Jacqueline Wong)