KEY POINTS

  • David Dobrik started his social media career by creating short clips on the now-defunct Vine
  • He now maintains two YouTube channels that have a combined 27 million subscribers
  • He was dropped by the brands he's been working with after sexual assault allegations were made against a former Vlog Squad member

David Dobrik, a once-beloved YouTube star, is facing challenges in his multimillion-dollar social media empire after allegations of sexual assault were made against a former member of his Vlog Squad. Let’s look at how Dobrik built his massive wealth.

Dobrik is estimated to be worth $20 million as of 2021, as per Celebrity Net Worth. His fortune mostly came from his YouTube channels, where he has over 20 million subscribers, and partnerships with various brands, including Bumble, DoorDash, HelloFresh, EA and SeatGeek.

Dobrik earned $15.5 million in 2020, making him the ninth highest-earning YouTuber last year, Forbes reported. He previously told Men's Health that he was earning $275,000 per month from ads on his YouTube channel as of November 2019, but this figure dropped significantly following "Adpocalypse," where a number of advertisers pulled their sponsorships from the platform.

The 24-year-old started his social media career through the now-defunct Vine. His early creations on the short-clip sharing app featured highlights of different sporting events. At the time, he earned between $1,500 and $2,000, Business Insider reported. 

His big break came when he started sharing comedic content on the platform. He soon got together with fellow comedy Vine personalities in what would later be called the Vlog Squad. After Vine shut down in late 2016, he transitioned to being a full-time content creator on YouTube. 

Dobrik currently maintains two channels on the video-sharing platform. His main channel is home to his vlogs and boasts 18.7 million subscribers, while David Dobrik Too features the content he makes with the Vlog Squad and is followed by 8.68 million fans. 

Aside from YouTube, Dobrik has also launched a podcast, lent his voice to the animated movie “Angry Birds Movie 2” and hosted the 2019 Teen Choice Awards alongside actress Lucy Hale.

Dobrik also makes a considerable amount from his thriving merch line and co-founded the camera and photo-sharing app Dispo, which raised money from Reddit co-founder Alexis Ohanian’s VC firm Seven Seven Six and celebrity investors Sofia Vergara and The Chainsmokers, Forbes reported.

With the millions he's made from social media, Dobrik has bought a $2.5 million Los Angeles, California home that features an in-house recording studio. He also has several cars, including a Ferrari and a Tesla.

However, Dobrik has been losing sponsorships and fans at a rapid rate over the past week after a woman who appeared in one of his videos accused former Vlog Squad member Dominykas Zeglaitis (better known as “Durte Dom”) of sexual assault, Business Insider reported. She alleged that the incident happened when she came to the Vlog Squad's home to film a video in 2018.

Joseth "Seth" Francois also came forward with allegations of sexual misconduct stemming from a 2017 prank video, in which he was tricked into kissing then-fellow Vlog Squad member Jason Nash, Buzzfeed News reported. He claimed that Dobrik and Nash offered him compensation to keep the video on the channel after he confronted them. 

In the wake of the scandal, several brands, including EA Sports, Dollar Shave Club, Doordash and HelloFresh, announced that they will no longer work with Dobrik. He has also stepped down from Dispo.

David Dobrik In this screengrab, David Dobrik speaks during Graduate Together: America Honors the High School Class of 2020 on May 16, 2020. Photo: Getty Images/Getty Images for EIF & XQ